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How pharmaceutical brands can be resilient

by HICX on September 22, 2023
The Pharma Letter

While inflation and economic pressures force pharmaceutical brands to watch their pennies, they will do well to not tackle cost efficiency as a solo issue. Brands require resilience in various areas, and chief among these is compliance. Stringent regulations must be followed, although the supply chains from which they are navigated, are incredibly complex.

So, can brands manage resilience factors, such as costs and compliance, holistically?

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Key topics
Supplier Experience Management The Benefits of Best-of-Breed Solutions Considering the Suppliers’ Perspective New Age of Procurement: Supplier Marketing